“A strong cup of coffee and self-confidence can carry you past the morning”…and right on into an extremely successful career.

A native of Rochester, NY, Joanna Alberti doesn’t have the strict no-nonsense attitude one would expect of a young woman rated by Business Week as one of the top five entrepreneurs under 25 in 2005. With a bright smile and warm eyes, Alberti seems as whimsical, friendly and fun as her greeting card line’s main character, Sophie.

Before creating philoSophie’s, Joanna worked as an Assistant Media Planner for one of Boston’s leading advertising agencies, Hill Holiday. While there, her responsibilities included developing targeted marketing plans for such companies as Fleet Bank and Dunkin’ Donuts. After juggling two careers at once (a daytime commitment at the agency followed by evenings curled up with her sketchpad), Joanna left the agency to pursue her passion of illustrating life’s best moments.

Joanna has combined her creativity and marketing experience to create products that appeal to a niche market of can-do women.

Today, stores across the country carry Alberti’s philoSophie’s® products. philoSophie’s® have been incorporated in campaigns and events for InterContinental Boston Hotel, American Heart Association, YSL Fragrances, and Macy’s East. philoSophie’s® have been noted in BusinessWeek, CNN, Everyday with Rachael Ray magazine, Redbook magazine, Boston Globe, Boston Herald, Justine magazine, Her magazine, and WomenEntrepreneur.com to name a few.

In her spare time, Joanna enjoys photography, painting and drawing. She received her Bachelor of Business Administration from Boston University’s School of Management in January 2003.